Steve Rosenbaum, CEO of the video search and discovery network Magnify.net, shares details of the new social media tools and services the startup began rolling out this week.
The new features will allow users across any of Magnify.net's 33,000 partner sites to chat, share and discover videos based on their common interests.
"We're letting sites turn their community of users into curators of video," Rosenbaum told us.
The company also unveiled new premium services for online media properties and other high-traffic sites. The services give Magnify.net's partners the ability to customize the look of their video platforms, and let them buy ads directly through Magnify's ad network, rather than just sharing revenue from ads that Magnify sells for them.
To hear Rosenbaum talk about the evolution of user-generated content, check out this earlier interview.