MyWaves is an upstart mobile phone content provider that is looking to build a business outside the wireless carrier's proprietary platforms, using the Web to aggregate video content.

As we've reported before, more VCs are looking to back companies that can build a customer base on the Web and exist outside the carriers' decks. Those closed platforms made it very difficult for startups to make money as independent content producers.

Now the Internet, with it's inexpensive distribution costs, is evening the odds in the marketplace. Content providers can easily get good distribution deals from the big syndication sites. Web video distribution on the Web is essentially free, after all. 

To hear CEO Rajeev Raman tell the MyWaves story in his own words, watch his Vator.tv pitch here.

The company is a free, consumer-targeting platform that has acquired one million customers and one hundred thousand user channels. It's backed by Menlo Ventures.