KickApps gives online publishers the ability to quickly and easily add social-networking features to their Web sites.

The company provides a suite of hosted services and offers tools for developers to customize their own sites with things like chat, messaging and rich-media features like video uploads and sharing.

In this interview with Vator.tv, KickApps CEO Alex Blum tells Ezra Roizen that the platform is so easy to use that a small team of developers can create a custom site "in a matter of days."

Blum also previews improvements to the company's offerings that KickApps released today, when it rolled out its version 3.0.

The new features target both ends of the company's customer spectrum. They include an open API so professional developers can create more sophisticated, customized sites. KickApps 3.0 also introduces a point-and-click interface that lets even those with know experience coding applications offer social-media features.

Blum said the improvements solidify KickApps position as "the most robust, easy-to-deploy platform" for adding social networking to a site.

To see KickApps Vator.tv pitch, click here.