Scott Dunlap CEO of NearByNow discusses how his service is a virtual aid to physical shoppers.  The company aggregates real-time inventory data and provides consumers with easy-to-use tools for finding and reserving desired items.  The service drives traffic to shopping malls and enables store operators to promote to actively shopping consumers in real-time on their mobile phones. Watch NearByNow's video pitch in which Scott talks about how he came up with the idea while shopping with his wife.