Great reporting. Loved John's UFC style announcement with "it's time to rumble: in the blue corner, we have content, and in the red corner, we have distribution". Couldn't have put it any better, and the timing is perfect. As far as the rest of the report, if you haven't done so, and I am sure you have, your audience should check out a book called "Wikinomics" by Don Tapscott and Anthony D. Williams. Wikinomics is the foundation of a collaborative economy in which companies open up their corporate walls and collaborate with external resources to create added-value that can’t be obtained on their own. Wikinomics consists of openness, peering, sharing, and acting globally at the grassroots. Wikinomics is more than just open source, social networking, smart mobs, crowd sourcing, or crowd wisdom. It promotes collaborative, interactive, and self-organizing communities that lead to peer production versus traditional controlled hierarchical structures based on conventional supply chain. Collaborative peer production, or mass production, is emerging, at least as complementary, if not an alternative, model of production that can harness people’s skills, ingenuity, wisdom, and intelligence more efficiently than traditional models. Peer production goes beyond outsourcing, offshoring, acquisitions, mergers, joint ventures, or strategic alliances. It reaches the crowd at the grassroots by allowing anyone to collaborate and participate in the actual creation of the product by permitting them to invent, modify, expand, and change the product. In short, peer production treats the world as its R&D center.

Content is King.......Presentation is Everything.