Keiretsu Forum's Randy Williams is expanding the market for angel investing

Investor interview by John Shinal
December 7, 2007 | last edited July 10, 2008 | Comments (3)
Short URL: http://vator.tv/n/c0

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Randy Williams, CEO of Keiretsu Forum, is blunt when telling why he started the network of angel investors.

It was his own "lack of discipline and expertise as a private equity investor," says Williams, who retired as the CEO of a bank in the mid-1990s and decided to diversify his savings through investments in the tech sector.

At the turn of the century, as the tech bubble popped and Williams was working with investment bankers who were "turning small liquidity events into even smaller liquidity events" for his portfolio, he decided there had to be a better way.

His idea: to use the wisdom of crowds and connect with people who knew more about the areas he was looking to invest in while sharing what he knew from his financial services background.

Less than a decade later, Keiretsu Forum has 15 chapters and 750 members. The four Northern California chapters invested $51 million through 30 fundings in 2006, making it the largest investor in the region.

The organization has spread well beyond its roots near Silicon Valley and is now doing syndication rounds with other chapters, including 27 such investments with its Seattle unit.

"I wanted to change the paradigm of private equity investing" by creating "an efficient private equity road show." 

Keiretsu Forum evaluates 100 company business plans each month. Of those, 10 are invited to give short presentations to the members. Of those, three or four are funded.  All the investments are made individually by the members directly with the entrepreneur.

As the membership has grown, the average deal size has gotten larger. While most investments used to be no more than $500,000, many are now much higher and the forum has invested some rounds as large as $3 million and $4 million. 

Forum members like to invest in "companies that are a little more mature," meaning they are producing revenue. About 70% of its portfolio is in traditional IT investments, with the other 30% in consumer products and real estate.  

"The thing that resonates with our membership is (talk of) a liquidity event within three years," Williams says. "If (an entrepreneur) says three years, it usually means five or six," he joked.

Comments

David Saad
David Saad, on December 8, 2007

Years ago, headhunters used to charge job candidates a fee to help them write their resume and most importantly find them jobs. Those days are long gone. Today, every single headhunter worth his/her salt charges employers and not employees a finder fee. Headhunters discovered very quickly that the constituent with deep pockets and with the ability and reliability to pay is not the employee but the employer.

Keiretsu seems to be stuck in the past. They don't get it. They still charge a fee to entrepreneurs claiming that they offer a service to them. It's time for Keiretsu to drop their fees to entrepreneurs and charge angels like the great majority of angel networks do. At least, they should make their fee contingent on funding if they still want to milk it on both ends (i.e., charge angels and entrepreneurs as they currently do).

Furthermore, while their chapters in Northern California are good, at least in Southern California, their chapters are full of service providers (consultants, accountants, attorneys, recruiters, etc.) more than angels. So, entrepreneurs who attend their meetings for the purpose of raising money, end up being solicited by service providers. Not so sure where the value is.

So for you entrepreneurs out there, you just heard Mr. Williams claim that 80% of entrepreneurs get rejected in his network. Scarce as money is for you entrepreneurs, would you spend $3,500 knowing that you only have 20% to make a cut, and really only 3% to 5% to get funded?!!!. I wouldn't!!!


Comment_gbg
Maggie Jacobberger, on December 14, 2007

A few of Mr. Saad's comments need clarification. While Keiretsu Forum does charge a presentation fee for the entrepreneurs who make it through the screening process and present at the Forums each month, there is no charge for entrepreneurs to apply. For information about presenting at Keiretsu Forum and for additional feedback from entrepreneurs who have gone through the Keiretsu Forum process, please visit www.k4forum.com/apply/testimonials.html


David Saad
David Saad, on May 23, 2008

Thank you for clarifying the process. However, you haven’t really addressed the main issue which is the justification of the fee. Nonetheless, I decided couple of weeks ago to take your word for it. So I applied to Keiretsu and got selected to pitch my company called Clupedia at the Keiretsu Southern California Expo in San Diego. As it turned out, Clupedia was one of the winners. To add icing on the cake, during the event, a VC firm took a great deal of interest in Clupedia, and we are right now going through their due diligence already. This encouraged me to apply to Keiretsu in Northern California.

Yesterday, I went through their screening. There were about 25 angels in the room (not sponsors or service providers, which was very refreshing). They had excellent questions. Couple angels were obviously knowledgeable about our space. I truly enjoyed the interaction. Even though the atmosphere was very structured and serious, yet it was very professional, cordial, and even collegial. Imagine, we managed to crack few jokes. Sure enough, few hours later, I received a message saying that Clupedia was selected to pitch to all four chapters in Northern California next week.

The bottom line is that I ended up paying two fees – one for Southern and one for Northern California, and it was worth every penny because the probability for Clupedia to get funded by Keiretsu is about 90%. I will report the result in my next posting.

So Maggie, I don’t know how you did it but you converted a skeptic into an evangelist without even knowing it. So, I stand corrected and I do want to thank you for taking the initiative. Finally, as a “Thank You” note, I will justify the fee for you, which you should have done in your original response. Here it is: if a venture is not solid, it won’t pass the screening, and there is no cost to the entrepreneur. If the venture is good, the probability of getting funded is high, and it only takes one single investor to recoup the fee. Thus, the downside is not so low, while the upside is quite high. That’s a risk that every good entrepreneur with a good venture can and should afford to take.


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