Respectance is a site where users can create personalized tributes and share their memories of deceased friends and family members. Richard Derks, co-founder and CMO of the site, shares the story behind the company. Richard talks about the usage of the site, the ‘death and sympathy industry' market size, the business model of the site and the partnerships the company is developing. Richard also addresses how the Respectance team is working to improve the virality of the site, general metrics and funding status.