In this segment of this four-part interview with Electronic Arts and Digital Chocolate founder Trip Hawkins, Trip elaborates on Digital Chocolate's business model and discusses how web communities and products that choose simplicity and convenience over other factors have inspired Digital Chocolate's strategy. Trip also talks about what Jamdat and Glu Mobile did right. Jamdat was acquired by Electronic Arts for nearly $700 million. Glu Mobile (ticker: GLUU) went public in March 2007, raising $84 million.