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Building a great PPC keyword list

A four-step process to get you on your way

by Derek Gordon - March 19, 2010
From entrepreneur

Featured Lessons learned

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When your conversion rate plummets

by Derek Gordon, March 17, 2010 | Comments (1)

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Twelve diagnostic questions to get answers

We frequently get inquiries from businesses that were getting a healthy amount of leads and conversions, but then suddenly their conversion rate takes a nose dive. When the phone stops ringing in today’s economy, panic ensues. Many businesses aren’t even aware of all the different factors which can cause a negative change like this to occur. In order to give ...

Ethics in the search marketing world

by Derek Gordon, March 15, 2010 | Comments

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…and how to keep your nose clean

The search marketing world creates interesting situations where ethical lines can get stretched quite a bit. For instance, in the search marketing world information is public. Yet unscrupulous actions can be taken anonymously — a scenario too tempting for many a desperate competitor. We run into many clients who have been unethically pursued by a competitor. Unfortunately, there are no ...

When's the best time to raise funds?

by Bambi Francisco Roizen, March 12, 2010 | Comments (6)

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Advice on building a business from someone who sold $340M worth of companies before the age of 25

Gurbaksh Chahal is all of 27-years-old, and he's already made a significant mark as an entrepreneur. At 18, he sold his first company, Click Agents, for $40 million to ValueClick. At 25, he sold another, Blue Lithium, to Yahoo for $300 million in cash. (Editor's note: Be sure to catch Gurbaksh at Vator Splash. He'll be sharing advice on how to ...

Would you buy your Web site a drink?

by Derek Gordon, March 12, 2010 | Comments

	Ten ways to win the “speed dating” test Finding a mate can be a laborious process when you think about how many single people exist. So speed dating was developed to eliminate some of the time out of this process. If you think about it, every time you search for something you go through a sort of speed dating process. You know what you want, but then millions ...
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Do’s and dont's of usability testing

by Bryan McClain, March 11, 2010 | Comments

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Guidelines to help everybody enjoy the usability testing process

Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the years, it has also been one of the forms of user research we have performed most frequently. In doing so, we’ve learned quite a few best practices and encountered some potential pitfalls. We think it’s important that we share what we’ve learned ...

The first conversation

by Demian Entrekin, March 10, 2010 | Comments (2)

	Hint: it's not about the budget There is one conversation I would like to change permanently. It's the first conversation. All too often the first conversation about a project revolves around the schedule or the budget or the resources. When do we need to finish this project? Who is available? How much money do we have to spend? If I had a magic wand, I would ...
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Six ways for retailers to showcase products

by Jessica Washington, March 9, 2010 | Comments

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Using rich media can boost sales

Retailers are looking for innovative ways to showcase their products online. One of the new techniques is to create an in-store experience for the customers. Many online shopping retailers like to reflect their brick-and-mortar look and feel in their online presence. Look at SaksFifthAvenue.com and Nordstrom.com. Both use the colors and the elegant design to connect their online and in-store ...

Collaboration and team identity

by Larry Irons, March 8, 2010 | Comments

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On the relevance of social learning

Harold Jarche recently offered a framework for social learning in the enterprise in which he draws from a range of colleagues (Jay Cross, Jane Hart, George Siemens, Charles Jennings, and Jon Husband, all members of the Internet Time Alliance) to outline how the concept of social learning relates to the large-scale changes facing organizations as they struggle to manage how ...

Web design

by Resource Nation, March 8, 2010 | Comments

	What to do if you aren’t a Web design guru Let’s face it, not everyone knows how to design their Webpage. Some may have picked up some basic house cleaning skills and even some HTML or CSS code—but what if you need a major overhaul on your Website? What is the best way to get a Web designer that can meet your needs for the site and not cost you ...
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Taming chaos in NPD

by Demian Entrekin, March 4, 2010 | Comments

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NPD does not mean 'narcissistic personality disorder'

As a follow-up to the previous entry on New Product Development (NPD), this entry is about creating a process to "tame the chaos." One point of clarification: the term "product" here refers either to a product, a service or a solution. These terms are often thrown around as if they have some sort of specific talisman-like quality. "It's not a ...

On fundraising: Don't settle for any investor

by Bambi Francisco Roizen, March 2, 2010 | Comments (2)

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Aloqa CEO Sanjeev Agrawal shares his lessons about raising capital, the right team, and goals

In this segment of Lessons for entrepreneurs, Sanjeev Agrawal, CEO of Aloqa and formerly head of Google's product marketing, shares his experience as an entrepreneur and his advice to fellow innovators. Aloqa is a mobile services company that recommends Facebook friends around you and things to do. It recently raised $1.5 million in venture funding from Wellington Partners and angel ...

To grow a company...

by Auren Hoffman, March 1, 2010 | Comments (1)

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You need to be good at killing things

Companies are all about building things, not destroying them. When your company is growing, you add lots of things to build the company: employees, investors, products, features, meetings, benefits, processes, reports, code, and more. While it does not come natural for a company (or any organization) to toss things out, every so often you need to look at everything and ...

Why diversity matters

by Eric Ries, March 1, 2010 | Comments

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Diversity is the canary in the coal mine for meritocracy

Diversity is the canary in the coal mine for meritocracy. As entrepreneurs, more than any other industry, we’re in the meritocracy business. The companies that make decisions based on merit, rather than title, politics, or hierarchy execute faster and learn faster than their competitors. For startups (and other innovators), that’s a decisive advantage.So when a team lacks diversity, that’s a ...

Recover Act for SMB may run out of funds

by Resource Nation, February 26, 2010 | Comments

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After Congress extends recovery act, banks may still run out of money

If you own a small business,the past year or so could have brought you some financial trouble.Because banks are not lending, many businesses had to get a little more creative in their tactics. With that being said, the government has tried to do its part for small businesses as well. The Recovery Act brought the Small Business Administration with $375 ...

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Other Lessons learned

Tiger Woods Public Relations Efforts

Tiger Woods Needs Public Relations Help

February 22, 2010

From entrepreneur by Julie Trade Levitch

Starting a Customer Service Driven Business

Customer Service equals Referrals

February 01, 2010

From entrepreneur by jonathan bergstein

Baby Steps to Social Media Marketing

Part I: How to Talk and What to Say

January 25, 2010

From entrepreneur by Derek Gordon

The History of the Credit Report

We've come a long way . . . . well sort of.

January 25, 2010

From entrepreneur by Doron Jampolsky

Is the video on your web site effective?

Don't cause your company damage with bad web videos

January 18, 2010

From entrepreneur by Norm Strassner

Improve your Service Management in Six Steps

Strengthen the link between the sales department and customers

January 15, 2010

From entrepreneur by Gerard Szatvanyi

Time to say Bye-Bye to the Web Guy (or Gal)

Not using CMS for your website? Mmm.

December 28, 2009

From entrepreneur by Norm Strassner

Health is Wealth!

No, really, it is.....

December 17, 2009

From entrepreneur by Sutapa Kasibhatla

Money Money Money!

Is it a rich person's world?

December 09, 2009

From entrepreneur by Sutapa Kasibhatla

Evaluating Your 2009 Marketing Efforts

And Getting Prepped for 2010

December 08, 2009

From entrepreneur by Derek Gordon

Get Your Products into the Big Box Retailers!

How to evaluate your products, choose the best retailers, submit your products, and fulfill orders.

November 19, 2009

From entrepreneur by Brian Rayve

Tips for selecting a payroll services vendor

Things to consider when outsourcing payroll

November 12, 2009

From entrepreneur by Resource Nation

Stop using stock photos on your web sites!

Rich media gets people to stay longer

November 12, 2009

From entrepreneur by Norm Strassner

If the land line had never been...

Broadband, video and screen-based devices may change the way we look at home based communicastions.

November 11, 2009

From entrepreneur by Larry Lisser

Stay-At-Home Mom Starts a Global Business

Elance's New Way to Work Competition

November 09, 2009

From entrepreneur by Julie Trade Levitch

A Modern Interview Guide

My framework for interviewing knowledge workers.

November 04, 2009

From entrepreneur by Joel Passen

New Way to Work

How Jasmine Powers Found Her Fit with Virtual Assistance

November 03, 2009

From entrepreneur by Jasmine Powers

Postage Meter Supply Options

What to Consider When Buying Mail System Supplies

October 29, 2009

From entrepreneur by Resource Nation

Website Goals = Website Appearance

How Your Website's Goal Determines Its' Appearance

October 15, 2009

From entrepreneur by Resource Nation

Small Business Factoring 101

Third party options for collections and increasing revenue

October 08, 2009

From entrepreneur by Resource Nation

VoIP System Weakness (And How to Fix Them)

Easy Solutions to VoIP Drawbacks

October 08, 2009

From entrepreneur by Resource Nation

Negotiating with Phone System Companies

How to Get the Best Deal From Your Phone Systems Provider

October 05, 2009

From entrepreneur by Resource Nation

Follow your dream, don't be led by others!

No matter how young you may be, don't let others tell you you can't become an entrepreneur!

May 04, 2009

From entrepreneur by Josh Chandler

Why Switch to a VoIP Phone System?

A quick guide to the benefits of VoIP

April 16, 2009

From entrepreneur by Merrin Muxlow

Understanding Phone System Terms

Phone Systems Terms and Vocabulary

April 16, 2009

From entrepreneur by Merrin Muxlow

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