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How to Continue Using Catalogs and Other Print Ads

by Tara Hornor, July 5, 2012 | Comments

Ways for Making Catalog, Magazine, and Print Ads Relevant Today

There are some people who will argue that catalogs and other print ads such as those in magazines or newspapers are dead, especially since we are living in a world where digital advertising is taking over. Print advertising is not as popular as it once was. However, before you decide not to rely on catalogs and print ads, you have ...

How Important is Klout in Your Social Media Marketing?

by Tara Hornor, June 25, 2012 | Comments

Tips on How Best to Measure Social Media Influence

Klout seems like a fun method to express social engagement. It is still fairly new, so what you may not know is that Klout is an interesting platform that aggregates social profiles in order to measure an individual’s influence across social networks. It’s a great idea—but it needs to be properly implemented before it becomes widely used. Klout has eagerly ...

Should You Use 0% Credit Cards to Avoid Interest Rates?

by Tara Hornor, June 25, 2012 | Comments

	0% Interest Credit Cards: Good or Bad for Your Business? Congratulations if acquiring a 0% interest credit card for your small business is giving you the giddies! But, and there is always a "but" - BUYER BEWARE! While you may be thinking that now you can get those fancy promotional booklets you are needing or some nice new office chairs, you may not want to jump into a new contract ...
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Why and How Sales People Should Utilize Brochures

by Tara Hornor, June 9, 2012 | Comments

Handing out Brochures May Be the Best Way to Gain New Customers

As businesses list the most effective marketing tools, brochures come close to the top. Brochures have been around for a long time because they work. When businesses want to promote themselves, brochures will reach more potential customers than all of your sales people. Why? Why in today's digital world should a sales person carry around print advertisements at all? For ...

How to Keep Customers Engaged Online this Summer

by Tara Hornor, April 25, 2012 | Comments

Creative Marketing Techniques to Increase Interaction during the Outdoor Season

Summer changes a lot of the consumer rules that normally apply during winter. Schedules are often less routine, especially for those who have kids, priorities are different, and many customers spend much more time outside, which means that they probably are not doing much shopping online. But that doesn’t mean your business can take the summer off, nor does this ...

Finding the Best Niche for Your Blog

by Tara Hornor, April 20, 2012 | Comments

	How to Focus Content to Fit Your Target Audience Blogs are a dime a dozen — maybe closer to a penny per million. With so much saturation of coverage, it can be difficult to stand out of the crowd. One way you can help your blog get attention is by getting a laser-like focus. We'll call this establishing your niche. But how do you find your niche? How can ...
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