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Facebook wants to up your notification ratio

by Krystal Peak, August 31, 2012 | Comments

Developers can now pop into your notification feed to increase click-through rates, engagement

Facebook apps just added real-time, customizable notifications for developers to pop up messages for any user that has accepted the app terms (and there are no new permissions required). The Notifications API launched in beta Friday to help keep users updated and engaged with the apps they make. As digital media go, notifications aren’t too invasive; they appear in the ...

MTV prepares for social media buzz during the VMAs

by Krystal Peak, August 31, 2012 | Comments

After all the Twitter commotion from past VMA moments, MTV is putting a lot effort into social media

While the viewership of the actual MTV VMAs has seen better days, many are bracing themselves for the award show and the Twitter explosions sure to result for impromptu statements from celebrities. In recent year, Beyonce’s baby bump and Kanye’s interruption of Taylor Swift's award speech both reflected the extremely viral world we live in. As we have noticed with ...

Uber adds motocycle taxis to its fleet of options

by Krystal Peak, August 31, 2012 | Comments

Now Uber users in Paris can request a motocycle taxi to cut through painful traffic

One thing that never changes is the demand to get where you need to go fast. So many mobile apps help people find their nearest bus, rental car, subway line, taxi and even car service. Now one company, Uber, is expanding its luxury car service on demand to include motorcycle taxis. The company announced this new option to its car ...

Facebook revenue estimate slashed by 16% to $5B

by Krystal Peak, August 31, 2012 | Comments

eMartketer adjusts its revenue expectations for the social network as the stock hits all-time low

Even as Facebook continues to monetize and improve its mobile app entity, growth estimates for the company's advertising properties is dropping. According to a revised forecast from market researcher eMarketer, No. 1 social network will barely break $5 billion in revenues for the year, with a majority ($4.2 billion) coming from advertising and the rest from payments and other revenues. ...

Twitter slashes its advertising minimum to 1 cent

by Krystal Peak, August 30, 2012 | Comments

Twitter wants to heat up its ad dollars by lowering the barrier of entry

Twitter has been busy rolling out new products this summer and the latest effort is a new way for businesses to target their Promoted Tweets and Promoted Accounts. Twitter's Product Management Director Kevin Weil stated in a blog post that Promoted Tweets and Accounts target users that share interests with your current followers and this change will allow advertisers to ...

Obama campaign chooses Payvia for SMS donations

by Krystal Peak, August 30, 2012 | Comments

People can now text "GIVE" to donate up to $50 a month for the Obama re-election campaign

With the race to the White House in full swing, organization and donation technology can mean the difference between winning and losing. About a month ago, the Obama campaign released the iPhone app that synchronizes with Facebook, Twitter, email and SMS, as well as a web app, Dashboard, on the OFA website to keep its thousands of volunteers on the ...

Wallaby secures $1.1M to combine all your credit cards

by Krystal Peak, August 30, 2012 | Comments

No more trying to remember which card gets bonuses on gas, travel or others, Wallaby has it set

The cloud-based wallet that helps consumers pay for different items based on the credit card rewards that fit best, has just secured a $1.1 million seed round. The round was led by Founders Fund Angel and included participation from WI Harper Group, SLP Ventures, Lion Wells Capital and other individual investors. The startup a part of the Santa Monica incubator ...

China surpasses US this year in smartphone market share

by Krystal Peak, August 30, 2012 | Comments

Russia is following Brazil as one of the 'most hotly contested' countries in the mobile world

We all know what a consumer-driven and growing nation China is and the latest figures out from IDC confirm that China will overtake the U.S. as the world’s biggest smartphone market this year. By year end, estimates show that China will hold a 25.5% share in the smartphone market over the 17.8% that the US is expected to hold ...

Twitter unveils certified product program

by Krystal Peak, August 29, 2012 | Comments

As a response to its third-party crackdown, Twitter creates guidelines for Twitter-based tools

Twitter continues to evolve its advertising and branding opportunities by launching it “Certified Products Program” to highlight products and services available on and through Twitter. Twitter is focusing on three product categories for this new campaign: engagement, analytics and data resellers. Brands, publishers, nonprofits, governments and others have products that help them engage with and understand their audience so they ...

Mapping apps dominate the mobile travel sector

by Krystal Peak, August 29, 2012 | Comments

Nielsen finds that mobile users are drawn to mapping apps and travel accommodations on browsers

Native apps are gaining traction compared to people accessing sites through the mobile browser, according to figures from Nielsen on Wednesday, and when you are looking at travel related content, apps seem to be the only way to go. Nearly 95% of all mobile traffic for travel-related content comes from native mobile apps — specifically on iOS and Android platforms. ...

WePay debuts simple payment buttons to go anywhere

by Krystal Peak, August 29, 2012 | Comments

Taking on the same market as PayPal, WePay makes payments as easy as embedding a YouTube videos

Online businesses revolve around a way for people to pay quickly and efficiently, and one company wants to make it as easy and pasting a single line of code. Not such a bad deal, right? WePay aims to be the next evolution of PayPal by letting merchants accept online payments and donations without having to do any of the work. ...

ClearSlide pockets $28M for simpler presentation tools

by Krystal Peak, August 29, 2012 | Comments

Bessemer Capital Partners. Greylock Partners, Felicis Ventures see the value in better slides

Informative slides can be very critical tools when you are giving or attaching a presentation but, let's face it, they can also be terribly hard to read on mobile devices after the fact and can lead to a lot of combat ability issues even on laptops and desktops. The San Francisco-based ClearSlide, the cloud-based presentation company, houses presentation decks on ...

Flipboard celebrates its 2nd anniversary with 20M users

by Krystal Peak, August 28, 2012 | Comments

Users are averaging 3B flips a month between Android and iOS devices

Happy birthday to you, happy birthday to you, happy birthday oh Flipboard, happy birthday to you! For Flipboard's second birthday, the mobile media magazine app the company announced the numbers its been seeing in its usership and surprise, surprise, they quadrupled their user numbers since the 5 million user figure it released at the end of 2011. Since 2011, Flipboard ...

Wittlebee buys Cottonseed Clothing to dress little ones

by Krystal Peak, August 28, 2012 | Comments

The Birchbox for baby clothes sees the value in owning its own clothing line to fill its boxes

People love getting presents in the mail, and even more if they are a surprise. That basic human desire is what monthly box subscription services capitalize on and it seems like new versions of the "Birchbox" model are cropping up all the time. The latest of these sampler boxes is a business for babies called Wittlebee. Wittlebee, which is backed ...

NoWait snaps up $2M for restaurant mobile upgrades

by Krystal Peak, August 28, 2012 | Comments

As fashionable as the buzzing hockey pucks are, NoWait wants your smartphone to keep your place

If you've ever taken your family out to a fast-casual restaurant on a busy evening, you may have placed your name on a wait list and received a vibrating pager so you can walkabout and get alerted when you table was ready. One company focused on further modernizing this pager system is NoWait, a mobile wait listing management service out ...

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Krystal Peak Reporter, VatorNews

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