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Rules and Roles for Brand Collaboration

by Rich Reader, January 27, 2009 | Comments

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by Deserving and Owning Authority in Your Space

Addressing OMMA Social in San Francisco on January 26, 2009, Dan Buczaczer, (Senior VP and Director at the Denuo Group) explains to the crowd how brands should best collaborate with users. Dan’s approach relies on three rules:Facilitate whatever users are already doing (blogs, conversations, meetups) while setting aside traditional brand-management “hard sell” reflexes. Sponsor meaningful self-expression of one or more ...

Review, Shout-out, Mention & Call-to-Action

by Rich Reader, December 21, 2008 | Comments

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Michael "What The Buck" Buckley on Negotiating Promotional Considerations in Online Video

Michael "What The Buck" Buckley talks with Liz Shannon Miller in a fireside chat at NewTeeVee Live 2008 about how he negotiates promotional consideratons in his breakaway hit show channel on You Tube. Product placements may be acceptable when it fits genuinely into his own genuine usage and discussion patterns. Because his show is scripted, he can do shout-outs and ...

Aydin Senkut on funding online video ventures

by Rich Reader, December 1, 2008 | Comments

	In search of a new paradigm Speaking to NewTeeVee Live 2008 in the VC panel "Online Video Investment Trends", Aydin Senkut (legendary angel investor, and founder/president of Felicis Ventures) tells us that he looks for online video startups that provide large value to users and hold promise for opening a new paradigm. It follows that when one focuses on value to the end user, value to ...
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Richard Wolpert on Funding Online Video

by Rich Reader, December 1, 2008 | Comments

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Differentiation, Creative Product Placement, and Embedded Branding

In the NewTeeVee Live 2008 VC Panel for Online Video Investment Trends, Richard Wolpert (managing director of Mail Room Fund) addresses the question of how entrepreneurs will wrest money from VCs.He emphasizes the importance of differentiating the unique positioning of your product in its' competitive space, taking ownership of your product placement, and getting creative with embedded branding. In the ...

Daniel Cohen on Funding Online Video Startups

by Rich Reader, November 30, 2008 | Comments

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Focus on Traction and User Value

In sharp contrast to the other VCs in the NewTeeVee Live 2008 Online Video Investment Trends panel, Daniel Cohen (general partner of Gemini Israel Funds) emphasizes the primacy of traction and user acceptance. The business model of his new early-stage investment in EyeView reflects this philosophy:Online client businesses engage visitors to interact with short tutorial movies in rich media format, ...

James Slavet on funding online video ventures

by Rich Reader, November 30, 2008 | Comments

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Greylock partner offers up his VC outfit's investment framework

Speaking about Funding Online Video Ventures at NewTeeVee Live 2008's VC Panel entitled "Online Video Investment Trends" James Slavet (partner at Greylock) explains their valuation framework for investments, whose foundations stand on three pillars: Identify teams which have strong product leadership and instinctive comprehension of the markets that the pursue. Pursue market components/segments that are large, growing, and of strategic ...

Warren Lee on Funding Online Video Startups

by Rich Reader, November 25, 2008 | Comments

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NewTeeVee Live 2008 VC Panel: Online Video Investment Trends

Speaking at the NewTeeVee Live 2008 VC Panel: Online Video Investment Trends, Warren Lee, principal at Canaan Partners, looks first toward the capital efficiency of a business plan and its milestones, secondly to the uniqueness of a product and its features, and finally to demonstrate a large and favorable opportunity for traffic and monetization to be realized by strategic partners.Warren ...

VC Funding of online video startups

by Rich Reader, November 23, 2008 | Comments (1)

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Dan Beldy speaks at the NewTeeVee Live 2008 Panel: Online Video Investment Trends

Dan Beldy participated in the VC Panel entitled "Online Video Investment Trends" on November 13th at NewTeeVee Live 2008. Dan succinctly articulates his views about how online video entrepreneurs need to process the funding conundrum when they conceptualize and develop services in this vertical. Mr. Beldy places the highest priority criteria for funding an online video startup on capital efficiency ...

Stop your slavery to the studios

by Rich Reader, November 19, 2008 | Comments

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Courage, passion, creativity, and Insight - the Felicia Day story

How does one leverage an addiction to a massive multi-player online video game into a viral breakout internet entertainment hit ? If you're Felicia Day, you embrace the depth of characters that you've spent months chatting with and getting to know in the virtual trenches, write a situation comedy about your obsessed compatriots from World of Warcraft, create a skunkworks ...

Design a Strong Online Video Partnership

by Rich Reader, November 18, 2008 | Comments

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Categorize the Requirements, and Test How they Flow

In a fireside chat with Liz Shannon Miller, Felicia Day answers Tim Street's question at NewTeeVee Live 2008 about the attributes of a good deal in marketing, PR, and distribution. She emphasizes the importance of understanding the space, building out from a niche, global reach, internationalization, and crowdsourcing fans who identify with the brand such that they become a massive ...

Making Deals for an Online Video Brand

by Rich Reader, November 18, 2008 | Comments

	Arm Yourself with Higher Level Objectives In a fireside chat at NewTeeVee Live 2008 with Liz Shannon Miller, Felicia Day describes the pillars for creation, product differentiation, ownership, and control of a new media paradigm that demand proper valuation, on-target sponsor acquisition, effective distribution, and sensible ad marketing.
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Retaining the Grassroots Spirit

by Rich Reader, November 18, 2008 | Comments

	Transition from Crowdsourced Content, Themes, Talent, Marketing, & Internationalization In a fireside chant with Liz Shannon Miller and addressing NewTeeVee Live 2008, Felicia Day speaks to the strategic challenge: Maintaining the grassroots spirit while getting staff paid upfront.
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Authenticity Pays

by Rich Reader, November 18, 2008 | Comments

	Viral Response is Rooted in a Niche Audience who Believes in You In a fireside chat with Liz Shannon Miller and addressing NewTeeVee Live 2008, Felicia Day speaks to the screenwriting challenge: To create an energetic niche community who recommends your series to friends and family because you remain true to yourself.
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