Today's Entrepreneur


Today's Entrepreneur: David Jacoby

No. 1 Mistake: Don't let "perfect" be the enemy of "good"

Innovation series by Mitos Suson
April 14, 2016
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Today's Entrepreneur is David Jacoby, Founder of HostfullyHostfully is a platform that helps hosts in the alternative lodging industry (e.g. Airbnb, HomeAway) create guidebooks that contain essential hospitality information for their guests - a "virtual concierge". Hosts share key home-sharing information, as well as local recommendations for food, shopping, entertainment and more - on mobile, web, and in print.

Jacoby is a seasoned executive; grew a startup as EVP of Biz Dev, and then COO, overseeing successful exit. He is a world traveler, having stayed in 37 homes in 27 countries. We are also home sharing hosts here in San Francisco and now the space well. Jacoby graduated from Wharton School, University of Pennsylvannia with a degree in Economics last 2001. 

Hostfully self-categorizes in these areas: TourismTravel, and Travel guide.

Here's a little about Jacoby: 

I am a(n): Entrepreneur

Companies I've founded or co-founded: 

Companies I work or worked for: 
WellCall, Health Advocate

Company exits (of companies you founded):
WellCall , BenefitsPro

Achievements (products built, personal awards won):

Oversaw sales and account management strategy for WellCall, a corporate wellness startup. Promoted to COO. Architect of Salesforce CRM and grew it from 2 users to over 50 users.

If you are an entrepreneur, why? I'm passionate about our idea specifically and the home sharing industry in general. 

My favorite startups: 
Airbnb, Vayable, Properly

What's most frustrating and rewarding about entrepreneurship/innovation?

We love seeing changes to our product on a daily basis. As a resource-limited early stage startup, we move slower than we oftentimes want; however, we are testing and iterating much faster than most impartial outside observers would think. We have big plans and are excited to keep plugging away at our roadmap!

What's the No. 1 mistake entrepreneurs make?

Don't let "perfect" be the enemy of "good". Don't spend too much time perfecting and fine tuning everything. Work as hard as you can to get a product out there, so you can test and iterate.

What are the top three lessons you've learned as an entrepreneur?

1) There will be many "down" days in the early stages. Try not to get too down on yourself if you go a few weeks without a "big win" (which can mean many things)

2) Everyone is rooting for you. Don't be afraid to ask for help and introductions.

3) Everything takes longer than you expect (whether it's product development or fundraising), so make sure to plan for that!

Full bio

David Jacoby is a seasoned entrepreneur and business executive.  Having graduated Wharton, Mr. Jacoby joined WellCall, a healthcare startup.  He grew to EVP of Business Development, overseeing sales, account management, and marketing.  He then became Chief Operating Officer, overseeing all aspects of operations and finances.  WellCall was sold to HealthAdvocate, and Mr. Jacoby stayed on board to integrate services and scale the WellCall division among a larger client base.

Mr. Jacoby is also an active home-sharing / short term rental host, having hosted over 80 guests in the past two years.  He has also traveled the world staying in people's homes in 27 countries, including Peru, Israel, Egypt, Rwanda, and Thailand.


Hostfully is competing in the Splash Spring. The top eight of the competition will compete live on stage at Splash Spring on May 12 at Scottish Rite Center, Oakland. Register here.

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Related companies, investors and entrepreneurs

Description: Hostfully is a platform that helps hosts in the alternative lodging industry (e.g. Airbnb, HomeAway) create guidebooks that contain ess...
Bio: Seasoned executive; grew a startup as EVP of Biz Dev, and then COO, overseeing successful exit. I'm a world traveler, having s...

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