In the fourth quarter of 2013, Twitter saw 75% of its advertising revenue come from mobile. Facebook saw more than $1 billion in mobile advertising in the final three months of 2013, of which more than half came from mobile. Mobile is fast-becoming a significant revenue driver for the major tech players. In the final three months of 2012, Facebook's mobile ads accounted for just a quarter of its overall advertising revenue.
Of course, Facebook's purchase of Whatsapp raises questions about how that monetization will work.
On the fourth-quarter conference call, Yahoo CEO Marisa Mayer said "we remain confident that there is a big opportunity for Yahoo and we will continue to focus and invest in mobile monetization in 2014.”
Mobile ad spending is estimated to be $9.6 billion in 2013, or about 22% of the $42.58 billion in digital ad spending in the US, according to eMarketer, up from 3% in 2010.
If the future is mobile, then what are some of the ways companies - consumer-focused and enterprise - are considering when it comes to monetization?
We'll explore that question at Vator Splash Oakland in our "FUTURE of mobile monetization" panel with Yousuf Bhaijee, Senior Director of Growth Strategy at Zynga, and head of mobile user acquisitions at Yahoo, as well as Rob Goldman, who's in charge of mobile monetization at Facebook, Steven Fan, head of corporate development at Yahoo, Ashu Gang, a venture capitalist at Foundation Capital, and entrepreneur, Brian Wong of Kiip, a mobile advertising network.
(Image source: thenextweb.com)