Today's Entrepreneur


Today's Entrepreneur: Nanxi Liu

No. 1 Mistake: Not Doing Market Research

Innovation series by Mingmei Niu
April 24, 2014 | Comments
Short URL:

Today's Entrepreneur is Nanxi Liu, CEO and Co-Founder of Enplug, which is a next generation digital out of home network. Enplug operates a network of over 200 interactive displays (and growing rapidly) located in high quality, high traffic venues such as bars, restaurants, cafes, and other retail locations. Enplug social media billboards are instantly interactive, allowing venue patrons to effortlessly engage with the displays using nothing but their mobile device and existing social media account (Foursquare, Twitter, Facebook, Instagram, and more coming soon).

Enplug is one of the top 15 finalist to present at Splash Oakland on May 6-7. Be sure to support Liu and Enplug. Register here.

Liu graduated from the University of California, Berkeley. Here's a look at her entrepreneurial background.

Achievements (products built, personal awards won):

-Developed polymer that allows vaccines to survive without refrigeration (named Top Research at World Biomaterials Congress) 
-Haas School of Business Leadership Award 
-University of California, Berkeley Leadership Award 
-Colorado State Music Festival Piano Solo winner 
-Named onto All-American Team for cheerleading

If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

Lyft, NeuroPace, Dropbox

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: nothing worth complaining about. 
Rewarding: building a useful product with a great team.

What are the top three lessons you've learned as an entrepreneur?

1. Constantly ask for customer feedback. 
2. As CEO, I should be the #1 salesperson for my company and product. 
3. Be very picky about who I hire.

Full Bio:
My name is pronounced like Nancy. I enjoy doing adventurous/dangerous and unconventional things that my insurance company would probably like to know about. I always appreciate humor. I love sports, especially tennis, basketball, snowboarding, and chess. Because I grew up very poor, I believe that we build our own successes through hard work and maximizing the opportunities we are given. My family and friends are the most important thing in my life. Live so once is enough :)

blog comments powered by Disqus

Featured Stories

Other episodes of this series

Today's Entrepreneur: Eldar Razroev


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Overestimation during initial planning

Today's Entrepreneur: David Hini-Szlos


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Just using their opinion and not thinking outside of the box

Today's Entrepreneur: Gabriel D. Kruse


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Never googling to see what the landscape of the market they are entering

Today's Entrepreneur: Michael Won


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Underestimating the impact launching a startup has on one's family

Today's Entrepreneur: Patrick Aylward


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Building a solution to a problem that is perceived and not real