Biz Stone continues to round out the team at Jelly

Start up hires Apple engineer Brian Kadar, but still no clues as to what Jelly actually is

Financial trends and news by Steven Loeb
July 12, 2013
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There are many questions surrounding the new start up from Twitter co-founder Biz Stone, called Jelly. with the biggest one being: what exactly is it? But that has not stopped him from building out an impressive team, which got one person bigger.

Former Apple engineer Brian Kadar has joined Jelly, it was announced Thursday. 

"Born and raised in Queens, NY, Brian has a BFA in Visual Communications which he decided to use as a backdrop for pursing web development. Before Apple, Brian built experiences for brands at a boutique advertising agency in NYC," Jelly wrote in a blog post.

"Ben and Austin were lucky enough to be introduced to Brian through a mutual friend. Before I’d even had a chance to meet him, Brian started building some amazing mobile web experiences based on the basic concept of Jelly."

Of course, we still have no idea what that "basic concept" even is, but it must be good for the talent that it is attracting.

Since the existance of Jelly was first announced in April, it has added six employees, including engineer Austin Sarner, who helped develop Push Pop Press before it was sold to Facebook; and the Head of Twitter's recently released #Music app Kevin Thau.

Last month alone, Jelly added four new people: Camille Hart, former the EA to the COO of Facebook, as the new Chief of Staff; Alexa Grafera, former illustrator for the hit iPhone game, “Heads Up!", as a designer; Loren Brichter, an engineer at Apple who worked on the original iPhone and maker of Letterpress, as the first member of Jelly’s Executive Advisory Board; and Luke St. Clair, former Android Developer at Facebook, as a software developer,

Jelly was co-founded by Ben Finkel, who also co-founded Q&A service Fluther, where Stone had been an advisor. The startup was eventually acquired by Twitter and Finkel is now Jelly's CTO.

Jelly has also been able to raise money from a pretty remarkable roster of investors.

In May, the company raised an undisclosed amount of money in a round led by Spark Capital with additional investment by SV Angel

In addition to the two investors, Jelly also received funding from a group of high profile individual investor: Square CEO Jack Dorsey; U2 frontman Bono; Reid Hoffman, with the Greylock Discovery Fund; Stone's Twitter co-founder Evan Williams and Jason Goldman via Obvious; former Vice President Al Gore; Emmy winning director Greg Yaitanes; author and entrepreneur Steven Johnson; and Afghan entrepreneur and businesswoman Roya Mahboob.

All I can say that can be said about what Jelly actually is is that it seems to have something to do with mobile.

"As mobile devices have taken an increasingly central role in our lives, humanity has grown more connected than ever—herein lies massive opportunity," said Stone. 

Also, it was named after the jellyfish "because neurologically, its brain is more 'we' than 'me'" according to Stone.

Beyond that, it is anyone's guess, though Stone promises to share more information about the company when it is able to "move beyond early prototyping."

Here's hoping that that time comes soon. I'm honestly a getting a little tired of all the mystery.

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