Pinterest, like all social networks needs to to make itself attractive to advertisers and brands. Earlier this year, the site added a new social analytics tool for businesses. And now Pinterest has launched two new features that will make the site "more useful," aka more attractive to advertisers.
The first product are pins "with more information" that will allow users to "do more of what you love," it was announced in a blog post Monday. These include:
- Product pins for clothes and furniture. They will include information such as pricing, availability, and where to buy and will be updated daily.
Initial partners for these pins are Anthropologie, Asos, BHLDN, eBay, Etsy, Free People, Home Depot, Modcloth, Neiman Marcus, Nordstrom, Overstock, REI, Sephora, Shopify shops, Shop Terrain, Sony, Target,Urban Outfitters, Walmart, Wayfair and Zulily.
- Recipe pins from your bloggers and websites, which will include cook time, ingredients, and servings.
Users will get more information about 101 Cookbooks, Better Homes and Gardens, Bon Appetit, Chobani, Country Living, Delish,Epicurious, Good Housekeeping, Leite’s Culinaria, Martha Stewart Living, MyRecipes,Naturally Ella, Nestlé Very Best Baking, Real Simple, Simply Recipes, Skinny Taste, The Girl Who Ate Everything, The Kitchn,What’s Gaby Cooking, Whole Foods Market and Woman’s Day.
- Movie pins with content ratings and cast members.
Users will be see an icon below the picture to know if more information is available.
"When you find something you love on Pinterest, sometimes you want to learn more so you can act on baking those cookies, renting that movie, or buying that couch. That’s why we’re taking a first step toward making pins more useful. We’re also making it easier to pin no matter where you are," Anna Majkowska, Software Engineer at Pinterest, wrote.
The second product Pinterest revealed Monday was to make the Pin It button available via mobile apps, with the first partners being Behance, Brit+Co, Etsy, Fotopedia, Jetsetter, Modcloth, Snapguide, TED, The North Face, and Zulily.
These pins will only be available in Pinterest's "new look," which was unveiled in March.
With the new design, users are be able to explore the entire board without ever have to leave the page that they are on. They are also be given the ability to browse through pins from the same website.
Users can also be able to see a screen showing addition pins from people with the same pin. In addition, the site also features bigger pins, and a rebuilt foundation make Pinterest more reliable for users, and easier for Pinterest to improve.
A Pew report recently revealed that 12% of the U.S. adult population is now on Pinterest. Among women, that number skyrockets to one in five. Global user visits exploded to 48 million visits in December 2012, compared to just nine million the year before, according to comScore.
But Pinterest does not make money off of advertising, at least not yet. By allowing users to see more information about their pins, Pinterest is showing an obvious interest in attracting advertisers and brands to the site.
"This is just the beginning and we hope to make all pins more useful in the coming months," wrote Majkowska.
(Image source: http://blog.pinterest.com)