Lead-generation company Mintigo secured Friday a $9 million second round of funding from Sequoia Capitol. Other investors include Giva Venture Capitol and several private investors.
A leading provider of sales leads and customer acquisition, Mintigo uses Internet profiling data to match potential customers with companies.
Mintigo's website states: "Today's biggest challenge for businesses is to extract meaningful customer insights out of big data sets. Mintigo specializes in turning big-data into new customers."
Mintigo means to meet this challenge by matching customers with a corresponding company profile, and providing companies with good sales leads that will maximize the potential for closing.
Mintigo recently competed in IBM's SmartCamp Israel. Mintigo is one of five finalists to continue competition this week in the Israeli branch of the competition, with the winner headed to the worldwide U.S. finals at the beginning of 2012.
With offices in the U.S., Israel, and Spain, Mintigo means to use said funding to expand their presence in their U.S. ventures. Mintingo could not be reached for immediate comment.
