Many people probably only know Go Daddy for their infamous Super Bowl commercials (aka the one with that red faced nerd making out with the super model. Don't pretend like you haven't seen it!) but the company is actually one of the top web-hosting and domain registration giants on the Web.
Mobile is the obvious next step for Go Daddy, and the company took a big step toward that goal with the acquisition of M.dot a startup that allows users to create a mobile website directly from an iPhone, on Monday.
Financial terms of the deal have not been disclosed.
“We’re pleased to welcome M.dot to our growing Go Daddy family,” Go Daddy CEO Blake Irving said in a statement at today’s ribbon-cutting ceremony for the new Go Daddy office located in Sunnyvale, California.
“Go Daddy wants to help businesses connect with their customers wherever they are in the world, and that means providing killer mobile technology. It also means helping our customers manage their business from anywhere, anytime with the simplicity of their smartphone or tablet. With M.dot, small businesses can compete on a big-time level without spending big-time money. We’re completely stoked to have M.dot on board.”
"Go Daddy, as the largest domain and hosting provider in the world, has extensive experience in the small business sector, customer support, and marketing. With these additional resources and industry expertise added to our team, we will take mobile software for small business to the next level. The service will continue to be developed and enhanced further," M.dot co-founders Dominik Balogh and Pavel Serbajlo wrote in a blogpost.
"M.dot will now get discovered and utilized by many more small businesses and will help them build and promote their mobile presence and become successful online – wherever they are."
M.dot was founded in June 2012 and raised $700,000 in two rounds of seed funding from investors, including Floodgate, SV Angel and Archimedes Labs.
The way the app works is a user chooses a pre-loaded template, and then chooses from the features and pages they need, including store location, driving directions, tap-to-call, galleries, business hours and price lists. They then simply fill in their information, along with location, photos, logo and whatever else, and they are good to do.
The app also includes a blog feature, which allows users to write and insert photos and video with rich text capabilities. It integrates with Facebook, Twitter, Flickr, YouTube and Dropbox.
Scottsdale, Arizona-basec Go Daddy was founded in 1997 and currently has 11 million customers. In 2011, the company was purchased by KKR, Silver Lake and Technology Crossover Ventures. Since then, the company has also embarked on international growth, including expansion into India. Go Daddy also has facilities in Arizona, California, Colorado, Iowa, Toronto, Amsterdam and Singapore
Oh, and just in case you had any desire to see this again, here it is. Now let's stop talking about it forever.