I freely admit: I watch the Superbowl purely for the ads. I play the “sports-averse nerd” card. But I’m not the only one! There were lots of people talking about the ads Sunday night—and the power outage—but news portal Boston.com looked at the ads—specifically the tweets surrounding the ads. Which were the most talked about commercials last night?
Boston.com analyzed nearly 671,000 ads and found that the overall winner was the Volkswagen’s “Get in. Get Happy.” Of course, a lot of the buzz surrounding the ad comes from people calling the ad racist for having a white guy parodying a Jamaican accent.
Volkswagen got the buzz started early with an ad released just prior to the game. The ad features a bunch of people having meltdowns in viral YouTube videos (remember the eHarmony cat lady?), and then all those people are running across a grassy knoll to the song “Come on Get Happy.”
The Volkswagen commercial won with more than 86,000 tweets, 70% of which were positive, so it took the top spot of “Overall Winner.” The Bud Light “Lucky Chair” commercial, featuring Stevie Wonder and Zoe Saldana, took the spot for the “Most Talked About,” with nearly 89,000 tweets.
The Taco Bell “Viva Young” commercial took the spot for the “Most Loved.”
Boston.com assigned a score to each ad based on a combination of fan buzz and sentiment. “Get in. Get Happy” had the top score of 69, followed by Bud Light with 68, and Calvin Klein with 56.
Under “Most Loved Brand,” Taco Bell won with “Viva Young,” followed by Doritos’ “Fashionista Daddy” and Dodge Ram’s “God Made a Farmer.”
There were a total of 10,827 tweets with the hashtag #BrandBowl.