Today's Entrepreneur


Today's Entrepreneur: Robert Rodrigues

No. 1 mistake: Thinking you know what your customer wants

Innovation series by Kristin Karaoglu
January 18, 2013
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Today's Entrepreneur is Robert Rodrigues, CEO of  SquaredOut. SquaredOut leverages the power of social media and online calendaring to create an event-broadcasting community. Event creators can publish an event and have it appear in an array of locations & formats. Their audience can view and share these events using the portal, device and social network of their choice. 

According to his VEQ, Robert is good at project development, sales execution and team motivation.

SquaredOut is competing in the Splash SF startup competition. Check out who's competing, and vote for your favorite or enter to compete.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.  

 I am a(n):


Companies I've founded or co-founded:
MemoryJAR, New Horizon Ventures,

Startups I worked for:
Nuii, StudyBuddy

If you are an entrepreneur, why?
I want to invent something cool.

My favorite startups:
Quora, Spotify,

What's most frustrating and rewarding about entrepreneurship/innovation?
Frustrating: Making no money, not knowing exactly what the right decision is, trying to stay ahead of the curve, long, long, long, long hours!!!!,

Rewarding: Independence, satisfaction of making nothing into something, sense of accomplishment, building something special, legacy, not knowing what the right decision is but trusting your intuition and team

What's the No. 1 mistake entrepreneurs make?
Thinking you know what your customer wants, giving up too soon, trying to do too much at once (trying to be everything to everyone),

What are the top three lessons you've learned as an entrepreneur?
1. Don't spread yourself too thin, focus on your core competencies
2. Trust your gut and your team
3. Be adaptable, don't be married to your idea, accept change

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

Related companies, investors and entrepreneurs

Description: For Consumers: SquaredO is a calendar based social network that integrates the power of social media with users day-to-day agenda - ...
Bio: Passion in creating businesses including a multimillion-dollar SaaS start up, a supplement company, and a nationwide nonprofit ...

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