Today's Entrepreneur


Today's Entrepreneur: Mitch Fox

No. 1 mistake: Focusing too much on ideas, pitches, and product and not enough on users

Innovation series by Kristin Karaoglu
January 9, 2013
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Today's Entrepreneur is Mitch Fox, co-founder of GoodApril. GoodApril helps people make good financial decisions today, so that they're prepared for, and paying the least amount of taxes possible come April.

According to his VEQ, Mitch is good at product management, marketing management and project development.

Good April is competing in the Splash SF startup competition. Check out who's competing, and vote for your favorite or enter to compete.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.  

I am a(n):

Companies I've founded or co-founded:

Startups I worked for:
Endurance Lending Network, Zecco

My favorite startups:
Square, Uber, TaskRabbit

What's the No. 1 mistake entrepreneurs make?
Focusing too much on ideas, pitches, and product, and not enough on users, needs, and engagement

What do you do for fun?
I grew up in Boulder, CO and love getting outdoors. I'm an amateur triathlete and novice rock climber.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

Related companies, investors and entrepreneurs

Description: GoodApril is like " for personal income taxes." We help people make good financial decisions today, so that they're prepared for,...
Bio: Experienced financial technology Product Manager and Marketer. Former Director of Product @ Endurance Lending Network, forme...

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