Tumblr makes it into the top 10 U.S. networks

Steven Loeb · November 26, 2012 · Short URL: https://vator.tv/n/2bf9

Blogging website now has a global audience of 170 million

I will admit that I have never actually used Tumblr. I have tried to keep blogs in the past, but I usually forget about them. While I have been told by multiple people that I should start one where I review movies, since that was a job I had at one point, I just could never bring myself to write on a consistent basis without a deadline.

Perhaps I am in the minority here, though, since it seems that the site is about to break into the ranks of some of the Web’s biggest properties, including Facebook, Google and Twitter.

A post from Tumblr founder and CEO David Karp on Monday announced that the blogging platform is now number nine on the top 10 list of networks in the U.S., according to data from audience measurement specialists Quantcast.

Karp also stated that the website now has a worldwide audience of 170 million.

The Quantcast data shows that Tumblr had nearly 17 million people visit the site globally every day and over 65 million per week. The site has over 6.5 million daily visits, over 23 million weekly visits and 61.3 million monthly visits in the United States alone.

“This isn’t meant to be a brag — though you should definitely try our new Android and iOS apps if you haven’t yet — but a credit to all of your brilliant creative efforts,” Karp wrote. “You guys have earned an audience bigger than the biggest TV networks, and you continue to make some of the most thought provoking, insightful, inspiring, funny, diverse, and compelling content being created today,” Karp wrote.

“It is truly a privilege to build products for you, and we are humbled every day by all the amazing ways you use them.”

What Quantcast does not say is which other websites are in the top 10, though it is easy to guess what at least some of them are. A quick search found that Google is number one, with 194 million U.S. views a month; Facebook is number three, with nearly 141 views a month in the U.S.; Twitter is number five, with 91.2 monthly views; Yahoo is sixth, with 79 million; and Amazon is seventh with 76.7 million.

According to Tumblr, the website is home to 82.3 million blogs and 36.6 billion posts. That is some very impressive growth in a short amount of time, considering that the company, which was founded in 2007, took nearly five years to reach 20 billion posts, which it accomplished this past March, meaning. The number of posts has now nearly doubled in around nine months.

The New York City-based website has raised a total of $125 million, including an $85 million round of financing back in September 2011 from Greylock Partners and Insight Venture Partners, along with participation from The Virgin Group’s chief Richard Branson, Spark Capital and Sequoia Capital.

(Image source: https://staff.tumblr.com)

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