Today's Entrepreneur


Today's Entrepreneur: Tamir Rosenblum

No. 1 mistake: Overbuilding the product

Innovation series by Kristin Karaoglu
November 21, 2012
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Today's Entrepreneur is Tamir Rosenblum, co-founder and CEO of Blenture Software. According to his VEQ, Tamir is a thought leadership and is good at product management and project development.

(Blenture Software is one of the promising startups competing to be one of the top 10 finalists to present on stage at Vator Splash NY in December. If you want to see Tamir on stage, or another startup in the competition, register here.)

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:
Blenture Software

Startups I worked for:
Trivnet Ltd.

If you are an entrepreneur, why?
I want to invent something cool.

My favorite startups:
Foursquare, Pinterest

What's most frustrating and rewarding about entrepreneurship/innovation?
Making decisions that turn out to be wrong decisions for your company can be frustrating. but entrepreneurship is a journey and you learn from your mistakes.
The opportunity to take an idea and see it developed into a service or a product that people use is extremely rewarding.

What's the No. 1 mistake entrepreneurs make?
Overbuild. Running and implementing a lot of cool features and not developing a product that the target customers can understand from the get-go. Many thinks that adding many features from the beginning will make them unique and separate them from their competition, but in fact in most cases, it hurts them since it takes time and money to build it before getting the actual feedback from the market.

What are the top three lessons you've learned as an entrepreneur?
Lesson 1- Do not overbuild. This was my first big mistake and I certainly learned from it. We had so many great ideas and ran an implemented most of them but changed our direction before it publically launched.

Lesson 2- Work with a focus group. Start with the core product and test it on a small group of users. Collect their feedback and go back to the drawing table to make necessary changes.

Lesson 3- Believe in your idea even if the initial feedback is not as what you expected but don’t ignore the obvious.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

Related companies, investors and entrepreneurs

Blenture Software
Description: Blenture is the creator of Playrock, a location-based gaming network with a big twist. Mobile players can create their own location-base...
Bio: Co-Founder at Blenture Software.

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