Today's Entrepreneur is Janice Taylor, founder and CEO of Just Be Friends. According to her VEQ, Janice is a thought leader and is good at networking and sales.

(Just Be Friends is one of the startups competing in Vator Splash SF. If you want to see Taylor on stage, or another startup in the competition, vote for them here.) 

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):
Entrepreneur

Companies I've founded or co-founded:
Just Be Friends (my company)

If you are an entrepreneur, why?
I want to change the world.

My favorite startups:
Crowdrise, Kiva, Airbnb


What's most frustrating and rewarding about entrepreneurship/innovation?
Everything is frustrating at times and if you wait 10 minutes it can suddenly be completely rewarding! The creative process is so out of the box yet many of the processes are clearly in the box, so it does not always fit the establishment especially around fundraising.

What's the No. 1 mistake entrepreneurs make?
They think they have to do everything and know everything. Do what you do best and find the other people who do what they do best.

What are the top three lessons you've learned as an entrepreneur?
Perseverance is absolutely the secret sauce to success.
Do not get lost in the HOW, the how will present itself, stay true to the vision.
Surround yourself with people who believe in you.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email [email protected])