Macy joins the likes of Target as another huge retailer offering Shopkick mobile rewards at all of its 800 retail locations. Shopkick has gained momentum as a loyalty and discount discovery app that is activated once you enter the doors of retail partners set up on the system, with different levels of interaction with products offer better deals.
The Shopkick system is free for mobile users to get perks but definitely comes at a cost to retailers that must install transmitters that emit a signal to the smartphones so that people can check-in and gain their Shopkick points and rewards. But this system has been adjusted slightly in the Macy's deal as Shopkick has partnered with Mood Media Corporation to activate a "shopkick Signa" through the Macy's audio system.
"We're thrilled to be able to offer Shopkick to our clients. Now they can seamlessly join the largest location-based rewards program to increase foot traffic and shopper engagement in-store while getting exposure to the millions of people that use Shopkick to earn valuable rewards," said Mark Elfenbein, Chief Business Development Officer, Mood Media Corporation, said in a statement. "We've developed a technique that requires little more than approval from the retailer and then it can be live with Shopkick in no time."
Mood Media’s Chief Business Development Officer Mark Elfenbein said rolling out Shopkick in one of its 580,000 commercial locations will require “little more than approval from the retailer and then it can be live with Shopkick in no time.”
Kicks can be redeemed for Target gift cards, Facebook credits, dining gift certificates, iTunes downloads, donations to charities, and more.
Shopkick is backed by Kleiner Perkins, Greylock, SV Angel and others and is competing in a similar field to the geo apps like Foursquare, which has started pushing the loyalty extension of its check-in service.
The company also has a few other large retailers that have recently implemented its service including: American Eagle Outfitters, Target, Best Buy, Crate and Barrel, Macy’s, Old Navy, Simon Property Group, The Sports Authority, Toys“R”Us, West Elm, The Wet Seal, and ExxonMobil.
With more than $110 million in revenue reported last year, it looks like Shopkick is coming into its own on the loyalty retail offerings.
Shopkick now has more than 3 million registered users and has recorded 7 million verified walk-ins to partner stores since launching in June 2009.