Vator Event Presentations


Gamification has to move beyond badges

Video of Johnny Shaw and Chethan Ramachandran at the Vator Spark conference on gamification

Innovation series by Kristin Karaoglu
July 11, 2012 | Comments
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What are the personality types of gamers and how do you reach them? Engaging your customer or employee requires more than just giving them a badge. In fact, motivations depend on personality types. Are you a socialite? Or maybe you're a collectivist. You may even be a scientist, but act like a politician. 

Jonny Shaw, founder of, and Chethan Ramachandran, founder and CEO of Playnomics explained eight distinct types of players and the corresponding games that attract them. Both founders spoke at our inaugural Vator Spark event earlier this year.

If you want to see a write-up of their presentation, check out Mapping the minds that shape gamification.

If you want to see their deck (which is full of a lot of great info), check it out here

See related Vator Spark stories and videos below. 

Related companies, investors and entrepreneurs

Chethan Ramachandran
Bio: Chethan Ramachandran is the CEO and co-founder of Playnomics ( Playnomics' technology enables game publishers to pred...
Jonny Shaw
Master Chieftan,
Naked Play
Bio: Jonny has been 'working' in the world of play all his career. Having started off his career researching PlaySta- tion brand across Euro...

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