Vator Event Presentations

1528

Gamification has to move beyond badges

Video of Johnny Shaw and Chethan Ramachandran at the Vator Spark conference on gamification

Innovation series by Kristin Karaoglu
July 11, 2012 | Comments
Short URL: http://vator.tv/n/2775


What are the personality types of gamers and how do you reach them? Engaging your customer or employee requires more than just giving them a badge. In fact, motivations depend on personality types. Are you a socialite? Or maybe you're a collectivist. You may even be a scientist, but act like a politician. 

Jonny Shaw, founder of NakedPlay.com, and Chethan Ramachandran, founder and CEO of Playnomics explained eight distinct types of players and the corresponding games that attract them. Both founders spoke at our inaugural Vator Spark event earlier this year.

If you want to see a write-up of their presentation, check out Mapping the minds that shape gamification.

If you want to see their deck (which is full of a lot of great info), check it out here

See related Vator Spark stories and videos below. 


Related companies, investors and entrepreneurs

116390
Chethan Ramachandran
CEO,
Playnomics
Bio: Chethan Ramachandran is the CEO and co-founder of Playnomics (www.playnomics.com). Playnomics' technology enables game publishers to pred...
111576
Jonny Shaw
Master Chieftan,
Naked Play
Bio: Jonny has been 'working' in the world of play all his career. Having started off his career researching PlaySta- tion brand across Euro...

Related news


blog comments powered by Disqus

Featured Stories

Other episodes of this series

Vator Splash LA 2015 Finalist - 8/omakase

16694

Vator Event Presentations

by Mitos Suson
Check out Michael Won's presentation on stage and the judges' feedback

Vator Splash LA 2015 Finalist - Authorea

16693

Vator Event Presentations

by Mitos Suson
Check out Alberto Pepe Gentile's presentation on stage and the judges' feedback

Vator Splash LA 2015 Winner - Healthiest

16692

Vator Event Presentations

by Mitos Suson
Check out Crystal Brown's presentation on stage and the judges' feedback

Vator Splash LA 2015 People's Choice Award...

16691

Vator Event Presentations

by Mitos Suson
Check out Everett Steele's presentation on stage and the judges' feedback

Vator Splash LA 2015 Winner - Kangarootime

16690

Vator Event Presentations

by Mitos Suson
Check out Scott Wayman's presentation on stage and the judges' feedback