I've mentioned before just how much media I consume and how I love to discover new apps, tools and service that make it easier for me to get through all the media and text I do each day. One such app has just completed a serious overhaul and redesign to curate and organize all the published content one would read online.
News360, a news aggregation and discover service that originally launched in 2010, released a new iPad app on Tuesday that more accurately and easily pulls information from all corners of the Web to bring each person very highly curated information that they need to stay informed in the areas they are interested in.
Over the last two years, News360 has experienced 1.5 million downloads for the previous mobile app and now wants to introduce them to an even more evolved version of its service,
I caught up with CEO and founder Roman Karachinsky about this new design and he explained to me the frustration that he hears from so many people who no longer want to navigate from site to site or are uninspired by the way RSS feeds just list off headlines.
"We knew there was a lot of potential to make aggregating news and other published works on the Web beautiful and seamless," Karachinsky explained. "So we looked at all the different markers and ways to understand what people want to read, what they have been missing, and the design balance to bring to our new app."
I know that no matter how many sites I search and how often I update, I am always thinking that I am missing something that could be very valuable, I just don't know where on the Web to look. News360 hopes to answer that call by asking you what categories of news and content you most enjoy reading about and even offering to pull from you social media accounts to weigh in articles you have shared in the past, articles you have commented on and various topic likes.
Like most algorithm-based services, this service improves over time to really cater to the things you like to read and see and even has an option to let you bypass some of the gloomier articles for some "good news" reading time, if you choose.
I also have to say that the layout and interaction of this service is really beautiful and seamless. It has a mazazine-quality that you certainly won't get with RSS feeds, and often don't get with the home page of many of these publishing sites.
New360 is also vying for transparency by allowing users to manually customize and tweak feeds any time to help improve results at any time and you can save articles to read offline if you won't have Wi-Fi access, say while traveling.