View more presentations from Vator.tv

Gigya.com's Victor White talks about  Social + Gamification at Vator Spark. 

Gamification works best when users can compete with their friends. As businesses look to gamify their web properties, ensuring that social rewards are tied to to users' social graphs is paramount to building sustained engagement. By seamlessly tying gamification with users' social identities, business can build a better user experience, leverage incredible customer insights, and drive valuable user behavior. 

Want to see photos from Vator Spark? Check them out here.