Event decks


Niel Robertson's gamification deck at Vator Spark

Trada.com's CEO on crowd mechanics

Innovation series by Kristin Karaoglu
June 27, 2012 | Comments
Short URL: http://vator.tv/n/2673

Crowdsourcing has emerged as a valuable solution to help businesses complete projects, both simple and complex. But managing a crowd of individuals requires a unique set of complex, multi-motivation systems to keep them engaged and properly directed. Crowd Mechanics use gamification principles to provide an incentive and engagement system designed to drive outcomes in a crowd through individual and group incentives that include both monetary and non-monetary rewards, levels, and achievements. In this hands-on session, Niel Robertson will discuss the principles and best practices of Crowd Mechanics. We will discuss the dynamics involved with motivating and managing a crowdsourcing marketplace with thousands of workers and teach you how to implement Crowd Mechanics and reputation systems to keep your crowd from becoming a mob.

Want to see photos from Vator Spark? Check them out here.

Related companies, investors and entrepreneurs

Trada Inc.
Description: Trada is the first crowdsourced paid search marketplace. Our marketplace  allows agencies and in-house advertisers to leverage the ...
Niel Robertson
Founder and CEO,
Bio: Niel Robertson is founder and CEO of Trada, the world’s first crowdsourced paid search marketplace. Trada’s community of mor...

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