Event decks


Niel Robertson's gamification deck at Vator Spark

Trada.com's CEO on crowd mechanics

Innovation series by Kristin Karaoglu
June 27, 2012 | Comments
Short URL: http://vator.tv/n/2673

Crowdsourcing has emerged as a valuable solution to help businesses complete projects, both simple and complex. But managing a crowd of individuals requires a unique set of complex, multi-motivation systems to keep them engaged and properly directed. Crowd Mechanics use gamification principles to provide an incentive and engagement system designed to drive outcomes in a crowd through individual and group incentives that include both monetary and non-monetary rewards, levels, and achievements. In this hands-on session, Niel Robertson will discuss the principles and best practices of Crowd Mechanics. We will discuss the dynamics involved with motivating and managing a crowdsourcing marketplace with thousands of workers and teach you how to implement Crowd Mechanics and reputation systems to keep your crowd from becoming a mob.

Want to see photos from Vator Spark? Check them out here.

Related companies, investors and entrepreneurs

Trada Inc.
Description: Trada is the first crowdsourced paid search marketplace. Our marketplace  allows agencies and in-house advertisers to leverage the ...
Niel Robertson
Founder and CEO,
Bio: Niel Robertson is founder and CEO of Trada, the world’s first crowdsourced paid search marketplace. Trada’s community of mor...

Related news

blog comments powered by Disqus

Featured Stories

Other episodes of this series

Video: Upfront Ventures' Kara Nortman on...


Event decks

by Mitos Suson
At Vator Splash LA, Nortman talks about what VCs look for in startups

Video: Christ Church's Bart Garrett on...


Event decks

by Mitos Suson
At Vator Splash LA 2015, Garrett's insightful talk on knowing ourselves

Video: JustFab's Adam Goldenberg on...


Event decks

by Mitos Suson
At Vator Splash LA 2015, JustFab Founder & CEO shares studies that can help select teams

Video: SideReel's Roman Arzhintar on being...


Event decks

by Mitos Suson
At Vator Splash LA 2015, Arzhintar talks about how to be an awesome CEO

Bambi Francisco on the expansion of US...


Event decks

by Mitos Suson
At Vator Splash LA 2015, Francisco on private markets equivalent to public markets circa 1980's