"You want to be able to encourage social actions not just around your brand but also originate them from the company website," Smith said. "So do whatever you can to make sure your gamification starts on the brand site and do everything you can to get them there first."
Read Krystal Peak's write-up on Keith's deck: Onboarding is the most crucial element in gamification
Want to see photos from Vator Spark? Check them out here.