Keith Smith, CEO and founder of BigDoor.com explains how people should look at gamification and where they can find good examples of gamification elements.

"You want to be able to encourage social actions not just around your brand but also originate them from the company website," Smith said. "So do whatever you can to make sure your gamification starts on the brand site and do everything you can to get them there first."

Read Krystal Peak's write-up on Keith's deck: Onboarding is the most crucial element in gamification

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