It feels like the software market is tightening up all of the sudden. First we had Buddy Media and Vitrue snapped up by Salesforce and Oracle. Now we are hearing word that Yammer will become part of the Microsoft family. And just this morning, Syncapse, a company that helps companies manage their presence on Facebook, has acquired Clickable.
Syncapse, more specifically, provides tools and strategic services that help marketers to manage their brand’s consumer engagement and performance across social media channels.
Adding Clickable, which helps businesses buy ads on Facebook, Google and other search engines, seems like a very natural addition to Syncapse's portfolio. The six-year-old company will get folded into Syncapse for an undisclosed amount of money. Reports from All Things D put Clickable's value close to the $33 million.
Current Clickable clients include Ann Taylor, Etsy, and Medco.
Syncapse currently has 150 people employees and the Clickable addition should add another 70 people to the team.
In a statement released this morning, Syncapse said that "Clickable's social and search advertising management functionality will become a key addition to Syncapse's suite, which includes social media publishing, moderation, compliance, multi-channel data management, and measurement intelligence products."
As part of the acquisition, Dave Fall, Clickable's COO and former product executive from DoubleClick and Google, will join Syncapse as Chief Product Officer.
Sandeep Sahi, former engineering leader from Clickable and Microsoft, will also join Syncapse as Senior Vice President of Engineering, and Managing Director of India operations. David Kidder, Clickable's co-founder and Chief Executive, and New York Times best-selling author, will continue as a strategic advisor to Syncapse.
Over the past year, Syncapse's enterprise client base has grown over 200% and manages brands including Amway, L'Oreal, Anheuser-Busch InBev, RIM, and Diageo.