Solving a problem, like enabling a person to organize his/her unstructured personal information - whether it's photos, notes, documents - is not an easy task, especially when it comes to determining which is the best way to onboard them to your service. For Steve Brown, co-founder and CEO of Catch, an app that wants to organize your personal stuff via a mobile device, he had to release multiple apps before he finally released one that saw more downloads and engagements.
Watch Bambi Francisco's interview with Brown to learn more about how he pivoted Catch since its origins in 2008, and how he managed to raise $7 million in venture financing after pivoting. Brown also talks about an earlier start-up he founded which was "too early" for the market, and why an acquisition was the best exit for him.
At the time of this interview, Brown was the CEO.