Its been more the two months since the online video service VEVO changed up its platform and now is reporting a 600% increase in published or watched videos compared to what it was seeing in February. Now I'd day that means its new set-up is working out quite well.
The redesign included beefing up the new full-screen player and folding in the service with Facebook Open Graph so that videos are shared and seen more easily by friends.
This update also boosted the number of users of the system by 142%.
VEVO isn't alone in feeling this Facebook bump, Viddy and Socialcam also reported more than doubling their shares and viewership once they used Facebook Open Graph to incorporate fiction-less sharing.
Now engagement in the VEVO viewers has also seen a healthy uptick (great news for advertisers that want their content in-between videos to be see). Viewers watched an average of 4.3 videos in March, compared to 3.8 videos viewed the month earlier. And they spent 15.2 minutes on the site, compared to 13.1 minutes during the prior month.
For the first quarter this year, VEVO saw 254 million worldwide streams on mobile devices and connected TV apps, which is up 32% from the previous quarter. It also saw active users for iPhone grow 28% and iPad grow 22% during the time period.
And all of this video boosting seems to be warming the company up for a public offering. According to reports online, Vevo is in early-stage talks with investors to try and raise funds ahead of a planned IPO.
The video site, owned by Universal Music and Sony Music and Abu Dhabi Media, looks to be talking to investors and foreshadowing a "medium-term" plan to IPO.
At the start of this year, Vevo proved it could attract 51.5 million unique viewers, according to comScore and has proved that the music video content is in very high demand -- despite the continued music shunning that television channels have enacted.
Vevo has also signed licensing agreements so that YouTube can republish the Vevo content and had been, reportedly, in talks with Facebook to create a similar licensing agreement.
If Vevo is looking to get its company on the public market, it certainly is gaining some positive momentum for just such an ordeal.