Today's Entrepreneur


Today's Entrepreneur: Robert Rice

No. 1 mistake: Building the wrong team

Innovation series by Kristin Karaoglu
May 23, 2012 | Comments
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Today's Entrepreneur is Robert Rice, Founder and CEO of LocalSense. According to his VEQ Robert is a thought leader and is  project development and technology design.

LocalSense is one of the top contenders competing in the Splash LA competition. Check it out here. 

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):
Serial techpreneur, CEO, and Wrangler of Tesseracts

Companies I've founded or co-founded:
Arckosian Entertainment, ZReality, Orchid Media International, Neogence Enterprises

Startups I worked for:
Alternate Worlds Technologies, Nayantara Studios, Others

If you are an entrepreneur, why?
I want to change the world.

My favorite startups:
LocalSense, of course.

What's most frustrating and rewarding about entrepreneurship/innovation?
Frustrating: The days when no one believes or understands what you are doing, that it can't be done, or "what if Google does it first". Then seeing someone else grab a ton of press and funding doing something similar.

Rewarding: Building something that consumers or customers love and can't stop talking about. There is nothing more satisfying than building something from nothing, sometimes by pure willpower, and seeing people appreciate it and finding it useful.

What's the No. 1 mistake entrepreneurs make?
Building the wrong team. Everything else can be fixed or dealt with, but the wrong team is a killer and can be devastating.

What are the top three lessons you've learned as an entrepreneur?

1) The right investors are as important as the right team.
2) "It can't be done" until you do it.
3) If you aren't "all in", you aren't going to make it.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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