The Dachis Group helps companies connect and engage with their customers by helping them understand who their advocates are and how their brand is being perceived across social media. Recently, Bambi Francisco sat down with founder Jeff Dachis to find out how he helps companies engage the social marketplace. In the interview, Dachis talks about ways to identify the most loyal and rabid fans and those willing to be brand warriors that propagate and amplify a company's message. Dachis also talks about how the company can help identify how brands are performing around particular events, like March Madness or the Super Bowl.