Today's Entrepreneur


Today's Entrepreneur: Joni Girardi

No. 1 mistake: Not adapting the ideas quickly enough to what the market will really embrace

Innovation series by Kristin Karaoglu
April 13, 2012
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Today's Entrepreneur is Joni Girardi, CEO, MoWaiter. According to his VEQ Joni is a thought leader and is good at marketing management and negotiation.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:
DataSelf Corp. MoWaiter.

Startups I worked for:
Synapta. DataSelf Corp. MoWaiter

If you are an entrepreneur, why?
I want to change the world.

My favorite startups:
MoWaiter. DataSelf. Groupon. OpenTable.

What's most frustrating and rewarding about entrepreneurship/innovation?
Most frustrating: changing people's habits.
Most rewarding: changing people's habits. :)

What's the No. 1 mistake entrepreneurs make?
It’s not adapting their ideas and plans quickly enough to what the market will really embrace.

What are the top three lessons you've learned as an entrepreneur?

  1. Be persistent.
  2. Be watchful of the money you have.
  3. People in your organization and with whom you engage will make you or break you.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

Related companies, investors and entrepreneurs

Description: In the near future, when you are ready to order at a restaurant but the waiter is nowhere to be found, you will be able to use an app on ...
Bio: MoWaiter - Co-founder & CEO. DataSelf Corp - Founder & CEO. BSEE & MBA. Has led 5 high-tech startups since 1995.

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