Get-listed-729x90
5

The tough decision of changing business models

UTest founder and CEO Doron Reuveni on ditching one model for another

Lessons learned from entrepreneur by Bambi Francisco Roizen
April 13, 2012
Short URL: http://vator.tv/n/2475


In this "Lessons learned" interview, uTest founder and CEO Doron Reuveni, talks about how the company changed business models since its launch in 2007. Boston-based uTest has about 50,000 engineers conducting crowd-sourced testing for companies. When the company first started, the payment model was a pay-per-bug model, said Reuveni. The market rejected the model. And, the company soon embraced a project-based as well as subscription model. The model changed the way the company interacted with customers and compensated testers. 


Related companies, investors and entrepreneurs

2822
uTest
Startup/Business
Description: uTest provides in-the-wild testing software testing services for web, desktop and mobile applications. By leveraging a community of more ...
Bio: Doron CEO of uTest Inc

Related news