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The tough decision of changing business models

UTest founder and CEO Doron Reuveni on ditching one model for another

Lessons learned from entrepreneur by Bambi Francisco Roizen
April 13, 2012 | Comments
Short URL: http://vator.tv/n/2475


In this "Lessons learned" interview, uTest founder and CEO Doron Reuveni, talks about how the company changed business models since its launch in 2007. Boston-based uTest has about 50,000 engineers conducting crowd-sourced testing for companies. When the company first started, the payment model was a pay-per-bug model, said Reuveni. The market rejected the model. And, the company soon embraced a project-based as well as subscription model. The model changed the way the company interacted with customers and compensated testers. 


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