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41st Parameter gets $13M for fraud prevention

The company welcomes new investor Georgian Partners

Financial trends and news by Faith Merino
April 12, 2012 | Comments
Short URL: http://vator.tv/n/25cc

Device recognition and fraud prevention startup 41st Parameter announced Thursday that it has raised a $13 million Series D round of funding led by Georgian Partners, with help from existing investors Kleiner Perkins, Northwest Venture Partners and Jafco Ventures.  The round brings the company's total raised to $38.1 million.

Founded in 2004, 41st Parameter specializes in detecting and preventing fraud across a wide swath of industries, including e-commerce, marketing and advertising, financial services, travel, social networking, and more.  The company's technology is designed to pinpoint and weed out new account origination fraud, fraud ring attacks, card-not-present fraud, phishing and account compromise, and fraud ring attacks.

Among the company's products are FraudNet, which covers everything from transactions and account opening to account takeover, DeviceInsight for identifying transacting devices, and ImageMask for protecting consumers from identity theft.

The company plans to use the new funds from this round to fuel the expansion of its FraudNet platform, as well as its pro-privacy digital media device recognition division AdTruth.  41st Parameter also plans to build up its San Jose presence and expand its global sales and customer operations teams.


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