The No. 1 and 2 questions I typically ask start-ups when they're getting started is: How do you plan to market your service and how do you plan on keep customers/users engaged? Kaggle has done an incredible job engaging its users to compete for prizes to solve complex problems. In this interview, I spoke with the founders Anthony Goldbloom, CEO, and Jeremy Howard, Chief Scientist, about how they do that.
Kaggle is a recently-launched start-up with $11 million in Series A funding from Index Ventures, Khosla Ventures, as well as Stanford University's endownment, PayPal co-founder Max Levchin, Google's chief economist Hal Varian and now Google Adsense co-founder Gil Elbaz. Kaggle is solving real-world problems through competitions among the world's biggest brains.
(Editor's note: Vator will be tackling this challenge of engagement and how companies are using game mechanics to keep their users actively interacting with their service/product. See agenda and register here.)