Today's Entrepreneur


Today's Entrepreneur: Howard Lerman

No. 1 mistake: Unwillingness to change

Innovation series by Kristin Karaoglu
January 30, 2012
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Today's Entrepreneur is Howard Lerman, Co-founder and CEO of  Yext. According to his VEQ, Ilan is  thought leader and is good at product management and technology design.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Companies I've founded or co-founded:, Intwine, Yext

Startups I worked for:
Datran Media

If you are an entrepreneur, why?
I want to invent something cool.

My favorite startups:
Yext, Foursquare, LinkedIn, Yelp, FoundationDB

What's most frustrating and rewarding about entrepreneurship/innovation?
The most frustrating part about innovation is constantly re-explainging to everyone what you do as you iterate to make something great. I can generally see a few steps out ahead, but I'm wrong just as often as I'm right. I'm lucky to have a team that puts up with this.

What's the No. 1 mistake entrepreneurs make?
Unwillingness to change. To do something big requires a continuous refinement and reassessment. We wouldn't be anywhere at Yext today if we didn't re-evaluate everything we're doing all the time and focus in on the key use cases that really matter.

What are the top three lessons you've learned as an entrepreneur?

Three lessons:

  1. Build an amazing, resilient team
  2.  Pick a huge market
  3.  Have a serious sales and revenue strategy out of the gate


(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

Related companies, investors and entrepreneurs

Description: Founded in 2006, Yext is the next Yellow Pages, offering superior local services to users, advertisers and publishers. Nearly 20,000 cust...
Bio: Howard Lerman is a serial entrepreneur who has helped lead three previous ventures, all of which have had successful exits.

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