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Online video advertising revenue to surge

LongTail Video founder and CEO Dave Otten on video ads work, and how CPMs can go up

Entrepreneur interview by Bambi Francisco Roizen
January 9, 2012 | Comments
Short URL: http://vator.tv/n/1df1


Advertising is expected to increase 20% to $31 billion in 2011, according to eMarketer. But online video is expected to grow more than twice as fast, or 52%. Given the fast-growing segment, the questions for both marketers, publishers and content producers - all three constituents that benefit from video advertising - which ad units are most effective and when can Web publishers see more consistent campaigns with CPMs (cost per thousands) above a single-digit price point? I talked to David Otten, founder and CEO of LongTail Video, a full-service video technology and advertising solutions company for that answer.

In this interview, David also talks about an influx of tier two advertisers/marketers that should increase the number of campaigns available paying out high single-digits to low double-digit CPMs to Web publishers who aren't super high-end content players, like Hulu.

 


Related companies, investors and entrepreneurs

Plogo_longtail-video_longtail video logo
LongTail Video
Startup/Business
Description: LongTail Video is a New York-based startup that has pioneered the web video market. Our flagship product the - JW Player - is a...
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Dave Otten
CEO,
LongTail Video
Bio: Dave has spent his entire career working online. Prior to co-founding LongTail Video, he served as V.P. of Affiliate Distribution at Ep...
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