Many small- and medium-sized businesses are turning to social networking platforms to roll out promotional specials and a marketing company called Back At You has created a simpler way for these companies to manage their special campaigns.
Back At You launched Monday a six-step process to market specials on Facebook, Twitter and other outlets for a service fee.
Companies can create a marketing campaign that lasts a few months, or as few as 30 minutes, with Back At You.
Often, businesses have to spend their resources building an application for Facebook or rely on links to connect their social media outlets to the deals they are offering, but Back At You does most of the work for you by integrating your company in their viral marketing and promotions, using Facebook's Graph API and analitics on a broader scale.
Essentially, Back At You is doing the leg work and discovering what makes people "like" a page more or keeps them engaged and adjusts your promotions to encourage greater audience involvement.
The four-month-old startup has been entirely self-funded up to this point and the Co-founder Eric Gaygeshian told VatorNews that the inspiration around this concept was how many companies are not experts in promotion but should be able to take advantage of the tools available.
"We want companies or any size or specialty to be able to really spread the word about their promotions," said Gaygeshian. "And we allow users to play around with the layout and design before they ever have to pay for the service."
Back At You has tools to help increase activity and capture analytics for a company website, email newsletter, Facebook page, Twitter account and other outlets, so that the sucess or duration of a particular campaign can be tracked.
"The problem with most promotion building marketing technologies is that once the marketing promotion is paid for and launched, there is no more support to help the client," Michael Glazer, founder and CEO of Back At You, said in a statement. "We believe to create a real win-win relationship, we need to guide the client on how to market their promotion after it is created. . .We want to exceed expectations, not just meet them."
The three biggest problems that Back At You is aiming to solve are the daunting feeling that there is too much of the social world to tackle without enough time; that growth is happening but not fast enough; and that it takes a great deal of micro-managing to get any results.
Originally, the Los Angeles-based company released a beta version of the promotion services two months ago and due to the response, grew the product for public release this week. The company data has shown that its promote features have increased Facebook "like" growth an additional 12% over the 300-400% increase in from their other promotional services offered prior.
Some of the promotion tools include a "like" us on Facebook builder, a tweet feature, a feedback collector, coupon creator, and some customer service assistance.
Back At You is a fee-for-service product that is tiered in its offerings. Ranging from $20 for five days of service to $300 for five months.
And it will be unveiling an enterprise solution for larger brands that need more extensive marketing managment, according to the company website.
This launch comes the same day as a UK study that expressed the added importance that travelers are putting on social networking in order to find tips and deals for their holiday needs.
The study by On The Beach found that more UK travellers than ever are turning to social media -- 40% look to social media to find information about their potential holiday and any discounts available through certain carriers.
Keeping prospective buyers informed of new campaigns and deals is no longer optional, but really necessary in the competitive landscape of online commerce.