Today's Entrepreneur


Today's Entrepreneur: Susan K Rits

No. 1 mistake: Not doing what they can with what they have

Innovation series by Kristin Karaoglu
November 21, 2011 | Comments
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Today's Entrepreneur is Susan K Rits, founder and the CEO of  ZAZUM Inc. According to her VEQ, Susan is a thought leader and is good at team motivation and product management.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Companies I've founded or co-founded:

Zazum Inc, ANM Design

Companies I've invested in:

Zazum Inc

Startups I worked for:

Reputation Defender

If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

Reputation Defender, Mint, Zazum

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: People that think they know more about this business than I do after spending five minutes thinking about it. Rewarding: that ah-hah moment when someone sees the technology work for the first time and suddenly "gets" it.

What's the No. 1 mistake entrepreneurs make?

Not doing what they can with what they have right now.

What are the top three lessons you've learned as an entrepreneur?

Never hold a business meeting in a restaurant (you'll end up paying). Figure out who's buying and who's selling before going into a meeting. Just keep going--never give up.

Why am I still doing this?

It's the only thing that has kept me completely engrossed--I've never once been bored with this company.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

Related companies, investors and entrepreneurs

Description: Buy the stuff you see and love on TV Zazum introduces a 2nd-screen platform that makes TV instantly shoppable. SeeLoveBuy for iPhone al...
Susan K Rits
Bio: Susan has spent 18 years in user experience and interaction design for media and advertising companies in New York, including designing w...

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