Today's Entrepreneur


Today's Entrepreneur: Susan K Rits

No. 1 mistake: Not doing what they can with what they have

Innovation series by Kristin Karaoglu
November 21, 2011
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Today's Entrepreneur is Susan K Rits, founder and the CEO of  ZAZUM Inc. According to her VEQ, Susan is a thought leader and is good at team motivation and product management.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Companies I've founded or co-founded:

Zazum Inc, ANM Design

Companies I've invested in:

Zazum Inc

Startups I worked for:

Reputation Defender

If you are an entrepreneur, why?

I want to invent something cool.

My favorite startups:

Reputation Defender, Mint, Zazum

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: People that think they know more about this business than I do after spending five minutes thinking about it. Rewarding: that ah-hah moment when someone sees the technology work for the first time and suddenly "gets" it.

What's the No. 1 mistake entrepreneurs make?

Not doing what they can with what they have right now.

What are the top three lessons you've learned as an entrepreneur?

Never hold a business meeting in a restaurant (you'll end up paying). Figure out who's buying and who's selling before going into a meeting. Just keep going--never give up.

Why am I still doing this?

It's the only thing that has kept me completely engrossed--I've never once been bored with this company.

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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