Today's Entrepreneur


Today's Entrepreneur: Todd Wilkinson

No. 1 Lesson: Be patient

Innovation series by Kevin Hsu
September 7, 2011 | Comments
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Today's entrepreneur is Todd Wilkinson, CEO of WordWatch,  an automated AdWords bid management platform for SMBs.

He is one of the tens of thousands of entrepreneurs on Vator, each of whom innovate, create, and facilitate ideas and products.

Our entrepreneur profiles let members share interests, lessons, mistakes and insights from their startup journey. So if this is your first startup, or you're a serial entrepreneur, we want to hear from you!

WordWatch takes the traditionally manual process of adjusting keyword bids, monitoring, and reconfiguring your settings, and makes it an automated process capable of managing millions of keywords at a time and analyzes your campaign data every night to make the appropriate adjustments.

According to his entrepreneur assessment test (VEQ), Todd is good at project development, thought leadership and marketing management.

You are a(n):


Name companies you've founded or co-founded:

iizt, Respectance, WordWatch

Name companies you've invested in:

iizt, Respectance, WordWatch

Name startups you worked for:

Tiscali, 12move

If you are an entrepreneur, why?

I'm bursting with ideas!

List your favorite startups:


What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: how looong it takes to do anything 
Rewarding: building something cool that people like (and value enough to pay for!)

What's the No. 1 mistake entrepreneurs make?

Thinking they can do it all themselves.

What are the top three lessons you've learned as an entrepreneur?

To be patient. To motivate people. To never give up.

Related companies, investors and entrepreneurs

WordWatch Inc.
Description: WordWatch manages your bids automatically, delivering optimal ROI for your Google AdWords PPC advertising.
Todd Wilkinson

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