5

Dave Otten on LongTail Video's syndication strategy

LongTail's pursuit to match millions of video content with the long tail of Web publishers

Entrepreneur interview by Bambi Francisco Roizen
August 17, 2011 | Comments
Short URL: http://vator.tv/n/1ded


I recently caught up with David Otten, founder and CEO of LongTail Video, a full-service video technology and advertising solutions company. LongTail Video is a lower-cost solution to services, such as Ooyala and Brightcove, that allow publishers to showcase their video. In this interview, David talks about LongTail Video's new service that allows content producers to syndicate millions of bite-sized content to smaller publishers, from local news sites to bloggers. This service also allows publishers to access nearly one million pieces of video content from LongTail Video content partners, such as AOL and CNet. The type of video runs the gamut, from business, sports to entertainment. They can be video clips from news reports or how-to videos. At the moment, LongTail has 100 different verticals and about 350 content publishers distributing the videos.

Watch the interview to learn more about the publisher, content producer and LongTail economics as well as what kind of publishers are embedding these videos on their sites, and what LongTail's overall strategy is.

(Full disclosure: Vator is a happy client of LongTail Video's video player and ad solutions.)


Related companies, investors and entrepreneurs

Plogo_longtail-video_longtail video logo
LongTail Video
Startup/Business
Description: LongTail Video is a New York-based startup that has pioneered the web video market. Our flagship product the - JW Player - is a...
77424
Dave Otten
CEO,
LongTail Video
Bio: Dave has spent his entire career working online. Prior to co-founding LongTail Video, he served as V.P. of Affiliate Distribution at Ep...
blog comments powered by Disqus
Find your friends' startup new!
Vator is more valuable if you know who's here.
Discover who has a startup and help their success by following their progress!

Featured Stories

Latest company news bites on Vator

Kiip was featured in a article: "A list of top LA accelerators and incubators" about 19 hours ago
Amplify, Launchpad, MuckerLab, Idealab and Science among those churning out new startups See more
BetterWorks was featured in a article: "A list of top LA accelerators and incubators" about 19 hours ago
Amplify, Launchpad, MuckerLab, Idealab and Science among those churning out new startups See more
DogVacay.com was featured in a article: "A list of top LA accelerators and incubators" about 19 hours ago
Amplify, Launchpad, MuckerLab, Idealab and Science among those churning out new startups See more
Zynga was featured in a article: "A list of top LA accelerators and incubators" about 19 hours ago
Amplify, Launchpad, MuckerLab, Idealab and Science among those churning out new startups See more
younity was featured in a article: "A list of top LA accelerators and incubators" about 19 hours ago
Amplify, Launchpad, MuckerLab, Idealab and Science among those churning out new startups See more