Pixazza teams up with Hearst

The partnership will bring Pixazza's interactive ad technology to Hearst's digital magazine images

Interactive ad platform Pixazza is making new friends. On Monday, the company announced its new partnership with none other than Hearst Digital Media, which will bring Pixazza’s unique interactive ads to Hearst’s online publications, starting with Redbookmag.com and Housebeautiful.com.

“By integrating Pixazza’s technology on Redbookmag.com and HouseBeautiful.com, we deliver a compelling eCommerce experience while providing advertisers with an innovative way to reach their core audience when they’re most engaged,” said Kristine Welker, chief revenue officer at Hearst Magazines Digital Media, in a statement.

Pixazza’s technology, which allows Web users to scroll over images already on the Web and get information on specific items to make a possible purchase, is a natural fit for Hearst. As Pixazza bridges the gap between clicks and customer purchases by giving customers a direct link to a retailer's site to make a purchase, Hearst’s readers will now be able to browse a popular magazine site like Redbookmag.com and not only ogle the items, but actually buy quickly and efficiently.

This, of course, makes advertisers happy, which translates to happy publishers. In March, Pixazza announced that its publisher network had grown 15x over the preceding five months.

Additionally, the company announced in March that it reaches 70 million unique visitors each month, an increase of 80% over the previous five months. By April, the company was reaching 100 million monthly uniques. Today, Pixazza reaches over 150 million unique monthly visitors while its network of images gets over 30 billion page views each year.

Pixazza’s platform is a blend of technology and man-power, using product experts to locate and match items on the Web with specific sponsors, and tag those items so that Web users who scroll over the image can get information on the item.

Founded in 2008, Pixazza has raised $17.8 million from August Capital, CMEA Capital, Google Ventures, and Shasta Ventures. 

Image source: Pixazza.com