500 Startups unveiled the new batch of startups for its summer 2011 session, which started in May and concludes with a Demo Day on August 15.

Google has acquired advertising platform AdMeld for $400 million, according to multiple sources.

Embedly raised another $450,000 from Howard Lindzon, Social Leverage, Venture 51, Adam Schwartz; and a follow-on investment from Betaworks and Chris Sacca. Adam.

Suspiciously coinciding with reports of the AdMeld acquisition (above), Google VP of display advertising Neal Mohan published a post detailing the bright future of display.

JouleX, provider of enterprise energy management systems for data centers, distributed office environments, and facilities, received $17 million in investment capital from new investors Sigma Partners, Flybridge Capital Partners and Intel Capital, in addition to existing investors Target Partners and TechOperators.

MovieClips, the Pandora for short-form movie clips, filed an SEC form for $6 million in equity financing out of a total $7 million sought.

Pandora increased the price of its stock to between $10 and $12 per share.

Facebook acquired Sofa, for its Dutch design team, not its products.

In this interview, Mike Lazerow, CEO and founder of Buddy Media, talks about how Twitter could be a better platform for marketers.