Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams.

Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story.

So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Today’s entrepreneur is Reena Jadhav,  CEO and founder of nuAlerts

According to her VEQ, Reena is a thought leader and is good at marketing management and team motivation

I am a(n): Entrepreneur

Name companies you've founded or co-founded:
Done, JobFlash, nuResume, nuAlerts

Name companies you've invested in:
JobFlash, nuResume, nuAlerts, nuVIPClub

Name startups you worked for:
Conduit, Done, JobFlash, nuAlerts, nuVIPClub

If you are an entrepreneur, why?
I want to change the world.

List your favorite startups:
SeeClickFix, ShopKick, nuVIPClub

What's most frustrating and rewarding about entrepreneurship/innovation?
Exhilarating to see positive impact of my ventures on those who most need change.

Frustrating and humbling to realize there isn't really a proven formula for start-up success. That even great ideas and products don't always get adopted or see success. But working 24/7 to create that "magic" formula for success over and over again has its own appeal for entrepreneurs like me.

What's the No. 1 mistake entrepreneurs make?

#1 Mistake - Underestimating - from how much to raise to how long something will take.

#2 Mistake - Building a "nice to have" and not a "painkiller". Insufficient customer research coupled with subjectivity and a dollop of short sightedness. But then again some great companies have emerged from just such a birthing ground...

#3 Mistake - Not course correcting fast enough.

What are the top three lessons you've learned as an entrepreneur?

1. Solve a Real Customer. Focus - Focus - Focus.

2. Business Model is key!

3. Hire the best and fire fast.