The business of curating and creating content

FindTheBest CEO Kevin O'Connor talks about he's curating and creating content for his startup

Entrepreneur interview by Bambi Francisco Roizen
May 9, 2011
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This is the second part of my interview series with Kevin O'Connor, founder and CEO of FindTheBest, which was recently backed by Kleiner Perkins' sFund, launched in August of 2010. 

In this interview, Kevin, who founded DoubleClick (now part of Google) in the mid-90's, talks about the challenges of curating and creating content. The new service is a place to compare a multitude of attributes across 500 categories, from venture capitalists, dog groomers, smartphones to ski resorts. 

"How do you drive user-generated reviews for 500 topics?" I asked. You'll have to watch the interview for his answer and more.


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Description: FindTheBest is an objective, socially curated, comparison engine that allows you to choose a topic from hundreds of Comparisons, tailor y...

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