In this interview, Kevin, who founded DoubleClick (now part of Google) in the mid-90's, talks about the challenges of curating and creating content. The new service is a place to compare a multitude of attributes across 500 categories, from venture capitalists, dog groomers, smartphones to ski resorts.
"How do you drive user-generated reviews for 500 topics?" I asked. You'll have to watch the interview for his answer and more.